![]() In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.īottom line: There are no shortage of sites on the internet that feature adult content. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. Here's part of a somewhat contradictory message from Tumblr explaining the decision: Starting on December 17, adult images (including illustrations) that depict nudity or sex are banned from Tumblr (with a few exceptions, for example, for nudity found in artworks or health-related posts). What does the failure of a screening filter have to do with the existence of sexual content involving consensual adults? Outwardly nothing, but clearly the company has decided it no longer wants to be known for the main thing it is known for. And the shit hit the fan around Thanksgiving, when Apple removed Tumblr's app from its store because some child-porn images slipped through its screening filter. In other words, Tumblr is now part of a massive telecommunications monolith. In 2013 Tumblr was bought by Yahoo, which was then bought by Verizon it's now under the umbrella of a subsidiary named Oath. Note, though, that users can voluntarily label their account as having adult content, which then adds a level of screening in searches. That is to say, they didn't follow the primary pornographic producers, but they followed other accounts that do follow the producers and those consumers are able to share the adult images at the click of a button. That study also noted that 28 percent of Tumblr users were being "unintentionally" exposed to adult images. In 2016, when researchers probed how much porn was on Tumblr, they found that less than 1 percent of the site's accounts produced pornographic imagery-but a full 22 percent of users were following these accounts in order to view it. The freewheeling nature of Tumblr, a sort of alternative social media platform focused on short and simple multimedia posts, made it an ideal incubator for sharing pornographic images and video excerpts. That decision that will most certainly cause a mass exodus from the platform, which is heavily focused on sharing images and memes. Tumblr announced today that it will be banning all adult images from its site beginning in mid-December.
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